Insights < BACK TO ALL INSIGHTS
Advertising Posts
Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy
Jun 21, 2022
Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy
As the legality of online sports wagering grows, so too does the level of advertising for such activities across the United States. The biggest commodity for sports wagering operators is their market share, gained through growing a loyal customer base of wagers who continue to place wagers on their platform. In order to increase their…
Advertising and Marketing in Ontario’s New Online Gambling Market
Mar 16, 2022
Advertising and Marketing in Ontario’s New Online Gambling Market
On April 4th, 2022, Ontario’s new internet gambling (igaming and sports betting) market will launch. To support operators in their advertising efforts prior to the launch, the Alcohol and Gaming Commission of Ontario (AGCO) published highlights from the Registrar’s Standards for Internet Gaming. These standards also address what affiliates and third parties must do to…
Key Canadian iGaming Figures Host Advertising Regulatory Webinar
Mar 10, 2022
Key Canadian iGaming Figures Host Advertising Regulatory Webinar
On Monday, March 7th, IAB Canada, the main trade association responsible for digital advertising advancement in Canada, and thinkTV, the company responsible for clearance of television advertising in Canada, co-hosted a webinar focusing on the applicable standards for advertising of iGaming in Canada. Also present were representatives from the Canadian Gaming Association, the Alcohol and…
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
Feb 1, 2022
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
On January 31, 2022, Ohio Casino Control Commission (“Commission”) released its third batch of draft rules for legal sports wagering. So far, none of the Commission’s batches of rules have discussed requirements for marketing affiliates. Although, the Commission also released on January 31, 2022, a Sports Gaming FAQs page on their website[1], which dedicates an…
New York Sports Betting Marketing Affiliate Requirements
Nov 4, 2021
New York Sports Betting Marketing Affiliate Requirements
On November 8, 2021, New York officially announced the mobile sportsbooks it will license for online operations. The mobile sportsbooks named were Caesars Sportsbook, Resorts World Bet, PointsBet, Rush Street Interactive, WynnBET, FanDuel, Bally Bet, BetMGM, and DraftKings. The state is aiming to go live with online sports betting prior to the 2022 Super Bowl…
Coming to [North] America: Content Regulation for Gaming Ads and Marketing
Apr 28, 2021
Coming to [North] America: Content Regulation for Gaming Ads and Marketing
The Alcohol and Gaming Commission of Ontario recently published its Draft Registrar’s Standards for Internet Gaming (“Draft Standards”). The purpose of the 50-page document is “to ensure that regulated entities have a sound control environment, and an organizational structure that promotes good governance, accountability and oversight, as well as transparency in dealings with the AGCO.”…
Advancing the Ball, Take Two: Google Opens Online Gaming Advertising in Four States
Dec 16, 2019
Advancing the Ball, Take Two: Google Opens Online Gaming Advertising in Four States
Google will revise its advertising policies to allow ads for online casinos in several states where online gaming is legal and regulated. Notice of the change is posted on Google’s support forum which states that the revision will happen this month: “In December 2019, Google will update the Gambling and games policy to allow state-licensed…
How to Ensure Your Media Affiliate Follows Pennsylvania Gaming Law
Mar 28, 2019
How to Ensure Your Media Affiliate Follows Pennsylvania Gaming Law
As discussed in an earlier blog post, New Jersey’s licensing requirements for affiliate marketers impose significantly different structures depending on the revenue model. If the affiliate marketer only plans to work with casinos in a flat fee model (e.g. CPA or other form of pre-determined compensation), then they must register as a vendor. The vendor…
Is it a Lottery or is it Gambling? UK Regulator Slaps Lottoland for Misleading Radio Ad
Feb 8, 2017
Is it a Lottery or is it Gambling? UK Regulator Slaps Lottoland for Misleading Radio Ad
Gambling, including online gaming, lotteries, and land-based gaming, has tremendous participation in the United Kingdom. One study concluded that 75% of the UK’s adult population gambled in some manner. UK regulators take an aggressive approach to licensing, supervision, and enforcement of gambling laws and regulations, including gaming-related advertising. As more U.S. states permit online gaming,…
Extra Caution Required in Mobile Advertising as New Jersey DGE Releases Guidance for Affiliate Marketers
Jun 9, 2014
Extra Caution Required in Mobile Advertising as New Jersey DGE Releases Guidance for Affiliate Marketers
Today, the New Jersey Office of the Attorney General, Department of Law and Public Safety, Division of Gaming Enforcement (“DGE”) released additional guidance for affiliate marketing companies working with state online gaming operators. This guidance comes only weeks after the DGE issued warning letters to affiliate marketers who advertised unregulated online gaming websites in conjunction…
