image from StarsGroup.com press kit

Stars Group Powers Up with New Video Game-Inspired Poker Game

Stars Group Powers Up with New Video Game-Inspired Poker Game

October 19, 2017

Stars Group Powers Up with New Video Game-Inspired Poker Game

By: Ifrah Law

The gaming industry – like many others – is constantly asking: what’s next? What is the next game or platform or innovation that will attract new players? To bring in new players and fans, many traditional casino operators have shifted their focus to video game-style games, which emphasize the player’s skill and utilize more engaging graphics, characters, and story lines.

In light of these new industry focuses, Stars Group (formerly PokerStars) has introduced the next great product to merge traditional poker with video games: Power Up.

Although based on traditional Hold’em sit-n-go poker, the game draws on elements of video gaming to give players a unique and exciting poker tournament. The game takes place in an imagined future world, where players embody a character with its own history and personality. Players are dealt their cards and chips, but they also receive Power Up. There are nine types of Power Ups, which players may use to gain a tactical advantage in the game. For example, the “Disintegrate” power allows a player to destroy a targeted board card and the “Intel” card allows a player to view the deck’s top card for the rest of the hand.

However, use of the Power Ups is not free. Players must spend energy (which is also provided at the start of each game), and some Power Ups cost more energy than others. This adds a new element of strategy and skill to poker. With Power Up, not only must players manage their hand and anticipate their opponents’ hands, but they now must navigate their Power Ups all while managing their energy levels. A Power Up used too early might be wasted; a Power Up used too late might be ineffective.

Power Up has been compared to another popular video game, Hearthstone. In Hearthstone, players participate as characters and duel with opponents by casting spells and or summoning attacks based on the cards in their hand. However, while Hearthstone created its own rules for its game, Power Up draws on the best of both new video games and traditional poker. In fact, Stars Group brought in both traditional poker players and competitive esports players to test the game – all of whom greatly enjoyed the game and felt that it offered an exciting alternative to traditional poker.

Power Up has already garnered significant attention in both the online poker and video game communities. Players are excited about a poker game that gives them even more control and chance to exercise skill and strategy. Further, for potential players that may not be poker aficionados, Power Up provides the fun of video games, including character and story development and cutting-edge graphics and imagery. As one poker player who tested the game put it: “The graphics are on a whole new level when compared to what online poker looks like today.”

To further the excitement, players can now place wagers on these games in approved jurisdictions.  Stakes are available in $1, $3, $7, and $15 amounts.

Stars Group’s new Power Up game is further illustration of the gaming industry’s commitment to innovation and new product development. Power Up has the potential to bring together traditional poker players and video gamers alike for exciting competition. The launch of this futuristic poker game will certainly be a highlight for many gamers this year.

Ifrah Law

Ifrah Law

Ifrah Law is a passionate team of experts that understands the importance of listening to and addressing specific concerns of clients – when facing the heat of a federal investigation or the ire of a business competitor. Experience in complex cases related to online gambling and sports betting, internet marking and advertising, and white collar litigation.

Related Practice(s)
Other Online Casino + Poker Posts
Maryland Report Supports iGaming Expansion – Should More States Start to Consider Legalization?
Ifrah on iGaming |
Nov 17, 2023

Maryland Report Supports iGaming Expansion – Should More States Start to Consider Legalization?

By: Sara Dalsheim
ADA Accessibility Guidance for the iGaming Industry
Ifrah on iGaming |
Apr 5, 2022

ADA Accessibility Guidance for the iGaming Industry

By: Jake Gray
Ifrah Law on NFTs: Blockchain Gaming and Gambling Compliance
Ifrah on iGaming |
Feb 9, 2022

Ifrah Law on NFTs: Blockchain Gaming and Gambling Compliance

By: Jake Gray
D.C. Becomes First Place in U.S. to Legalize Online Poker
Ifrah on iGaming |
Jan 28, 2022

D.C. Becomes First Place in U.S. to Legalize Online Poker

By: Ifrah Law

Subscribe to Ifrah Law’s Insights